Inspired by Sanzo Wada · est. 1933
GO FOR COLOR
Dress with confidence in color. Discover hundreds of curated palettes, scan your clothes, and compose outfits from the wardrobe you already own.
Free during beta · no app store needed
What it does
One small app, four ways to wear more of your closet.
Curated palettes
Hundreds of color combinations inspired by Sanzo Wada's 1933 dictionary — each one tagged by season, color type and creativity level.
Scan any garment
Photograph a piece of clothing to extract its exact colors, then instantly see every palette it belongs to.
Your digital wardrobe
Save your pieces, see which ones match each palette, and compose outfits — this pink sweater, these blue pants, that brown bag.
Trends & color typing
Seasonal trend articles, and personalised suggestions based on your own coloring — Spring, Summer, Autumn or Winter.
Get it on your phone
Go For Color installs straight from your browser — it appears on your home screen and opens full-screen, just like a native app.
iPhone & iPad
- 1Open goforcolor.com in Safari
- 2Tap the Share button at the bottom of the screen
- 3Scroll down and tap Add to Home Screen, then Add
Android
- 1Open goforcolor.com in Chrome
- 2Tap the menu in the top-right corner
- 3Tap Add to Home screen (or Install app), then confirm
That's it — look for the Go For Color icon on your home screen. Your palettes and wardrobe are saved on your device.
Ready to expand your style?
Wear more of what you own — one beautiful color combination at a time.
Open the app →